Professional portrait of Yulia Silber
Auckland, New Zealand

Yulia Silber

Hi, I’m Yulia, a business professional with a background in operations management, supply chain, and marketing — currently pursuing a postgraduate qualification in business at ICL in Auckland.

I am interested in roles in operations, business analysis, and process improvement, with a strong focus on practical execution, continuous learning, and professional growth.

Operations Supply Chain Marketing Leadership Business Analysis
Location
Auckland, New Zealand
Phone
+64 123 456 7890
Email
my.email@gmail.com
LinkedIn
Biographical

About

Personal introduction

I am a business professional with experience in operations management, supply chain coordination, and marketing, currently studying toward a postgraduate business qualification at ICL Graduate Business School. My professional background was built in fast-paced environments where strong execution, adaptability, and clear decision-making were essential. Returning to study in New Zealand has allowed me to connect that practical experience with academic frameworks in leadership, strategy, organisational behaviour, and reflective professional practice.

Career aspirations

My long-term aim is to build a management career in New Zealand in which I can combine operational discipline with analytical thinking and people leadership. Completing my postgraduate qualification is an important step in that direction because it gives me stronger theoretical grounding, a more structured understanding of management practice, and greater confidence in applying systems thinking to organisational problems. I am particularly interested in roles that involve process improvement, business operations, business analysis, and team development.

Self-evaluation

Drawing on the self-awareness material in Whetten and Cameron, I see one of my core strengths as disciplined execution: I am organised, dependable, and able to move from problem identification to action quickly. I also bring resilience, cross-cultural adaptability, and a strong sense of responsibility toward quality and professional standards.

My main area for development is balancing decisiveness with broader consultation. In operational roles, acting fast was often an advantage. In collaborative academic and knowledge-work contexts, however, I have learnt that effective leadership also requires more visible inclusion of others, more deliberate listening, and more reflective communication before action. This has become an intentional development focus for me.

LinkedIn and contact

  • LinkedInView profile
  • Emailmy.email@gmail.com
  • Phone+64 123 456 7890
  • LocationAuckland, New Zealand
  • LanguagesHebrew · Russian · English
Project Work

Yango Deli

Project context and challenge

As Branch Manager at Yango Deli in Kfar Saba, Israel, I led a branch of more than 25 staff in a fast-growing on-demand grocery environment. At the time, the branch was experiencing a combination of operational and people-related difficulties. Order error rates were approximately 8%, average delivery times were above company benchmark, and courier turnover had reached around 40% annualised. Team morale had also been affected by rapid growth and inconsistent management practices.

Goals, involvement, and approach

My goal was to improve operational accuracy, increase delivery efficiency, stabilise the team, and rebuild performance consistency. I initiated and led a structured six-month improvement programme. My role involved diagnosing problems, redesigning workflows, communicating changes to the team, and monitoring progress over time. I used root-cause analysis, process mapping, KPI dashboards, staff feedback, and daily operational briefings to identify recurring issues and implement practical fixes.

The challenge

Operational errors, long delivery times, low morale, and high courier turnover were affecting overall branch performance.

My approach

I redesigned handovers, improved route planning, introduced daily briefings, and used staff recognition to support team engagement.

Tools and methods

KPI dashboards, root-cause analysis, process mapping, Google Sheets, staff feedback surveys, and lean operations principles.

Outcome

The branch became more accurate, faster, and more stable, and was recognised internally as a top-performing location.

8% → <2%

Order error rate

Reduced within four months of programme launch.

24 min. → 18 min.

Delivery improvement

Reduced average delivery time from 24 min. → 18 min., exceeding the company benchmark.

40% → 15%

Courier turnover

Annualised turnover reduced within six months.

Q3–Q4

Recognition

Branch recognised internally as top-performing during both quarters.

Professional Development

Personal learning goals

Develop collaborative leadershipBuild a leadership style that combines decisiveness with consultation, active listening, and stronger inclusion of team input.
Strengthen business analysis capabilityContinue improving my ability to analyse organisational problems using systems thinking, process mapping, and evidence-based reasoning.
Improve project management practiceBecome more confident in planning, sequencing, and monitoring complex work across multiple stakeholders and deadlines.
Refine cross-cultural communicationAdapt my communication style more consciously to New Zealand professional norms and multicultural workplace settings.

Professional learning goals

Secure a management or operations-focused role in New ZealandUse my postgraduate study and previous experience to transition into a role with responsibility for team or process performance.
Build a credible professional brandMaintain a strong LinkedIn presence and portfolio that clearly presents my capabilities, values, and development.
Expand my local professional networkDevelop meaningful connections within Auckland’s business community through study, networking, and professional engagement.
Create long-term career directionPosition myself for future progression into broader leadership, business improvement, or strategic operational roles.
Curriculum Vitae

Yulia Silber

Business professional with experience in operations, supply chain, marketing, and team leadership.
Location: Auckland, New Zealand
Phone: +64 123 456 7890
Email: my.email@gmail.com
LinkedIn: View profile
Languages: Hebrew · Russian · English

Profile

Business professional with practical leadership experience in high-pressure operational settings and a growing academic foundation in strategy, organisational behaviour, research, and professional practice. Known for reliability, strong execution, and continuous improvement.

Core skills

  • Operations management and workflow improvement
  • Supply chain coordination
  • Team leadership and staff supervision
  • Process mapping and root-cause analysis
  • KPI monitoring and service performance improvement
  • Cross-cultural communication
  • Marketing and client-facing communication

Education

  • Postgraduate Business Qualification
    ICL Graduate Business School · Auckland, New Zealand · 2025–Present
    Relevant areas: business professionalism, leadership, strategy, organisational behaviour, and applied research.

Professional experience

  • Postgraduate Student in Business
    ICL Graduate Business School · Auckland, New Zealand · 2025–Present
    Completing coursework in business professionalism, leadership, organisational behaviour, and strategy while developing reflective and analytical capability through academic projects.
  • Branch Manager
    Yango Deli · Kfar Saba, Israel · Jan 2021–Dec 2022
    Led a branch of 25+ staff and delivered measurable improvements in order accuracy, delivery performance, and team stability through process redesign and people management.
  • Freelance Business Analyst and Marketing Consultant
    Earlier professional experience
    Supported small businesses with analysis, communication, and marketing tasks, with a strong emphasis on professional ethics and accurate representation.

References

Available on request.

Reflective Learning

Post 01
Systems Thinking

Seeing organisations as systems rather than isolated tasks

The idea of systems thinking has been one of the most useful intellectual tools I have gained through my studies so far. Earlier in my career, I often approached organisational problems in a very practical and immediate way: if a process was failing, I looked for the broken step, fixed it, and moved on. This approach was often effective in fast-moving operational contexts, but it was also limited because it treated problems as isolated rather than interconnected. Through this course, I learned to look at organisations as systems made up of interdependent people, processes, incentives, information flows, and decision structures. That shift in perspective changed the way I interpret problems. Instead of asking only what went wrong, I now ask what relationships, pressures, or structural conditions may have produced that outcome. This learning has already been useful in my academic work because it has improved the depth of my analysis in case discussions and project tasks. It has also helped me reinterpret some of my previous management experience, especially in situations where repeated operational issues were actually symptoms of larger communication or workflow design problems. I plan to apply this learning deliberately in my future professional roles by mapping stakeholder relationships, process interdependencies, and reporting flows before proposing any major change. Systems thinking has become a core part of how I want to operate as a manager: not only solving visible problems, but understanding the environment that generates them.

Post 02
Ethics & Professionalism

The role of ethics in building lasting business reputation

The unit on ethics, surveillance, and corporate reputation was one of the most thought-provoking parts of this course, and it prompted me to revisit several moments from my professional past through a new lens. During my years as a freelance business analyst and marketing consultant, I sometimes encountered clients who wanted marketing communication that stretched the truth or omitted important limitations. At the time, I refused mainly because it felt personally wrong. This course gave me a deeper framework for understanding why those choices mattered. I learned to think about reputation not as a vague idea, but as a strategic asset built over time through repeated ethical decisions. That learning has been useful because it gave language and structure to values I had previously followed instinctively. It also made me more conscious of the ethical responsibilities attached to data use, customer information, and digital tools. In academic work, it has helped me evaluate cases more critically by asking not only whether a business action is effective, but whether it is responsible and sustainable. In future professional practice, I intend to apply this learning by making ethical standards explicit in the way I work and lead others. I want ethics to be part of operational culture, communication standards, and decision processes rather than something treated as an afterthought.

Post 03
Digital Footprint

Managing my professional identity in a digital world

The topic of digital footprint and online reputation management was one I initially approached with some scepticism. My professional background had been shaped more by operations and face-to-face management than by visible online branding. I had a LinkedIn profile, but it was incomplete and out of date, and I had not considered a personal website to be especially relevant to me. This course challenged that assumption directly. I learnt that in the contemporary professional environment, an online presence often functions as a first impression before any real conversation takes place. That learning has already been useful because it pushed me to articulate my experience, values, and ambitions more clearly than I had done before. Building this ePortfolio was particularly valuable: it forced me to organise a non-linear career path into a coherent professional narrative supported by evidence. I can already see how this helps in job search preparation and networking, because it improves my ability to communicate who I am and what I offer. I plan to continue applying this learning by keeping my LinkedIn profile updated, refining my digital presentation over time, and treating professional visibility as an ongoing discipline rather than something done only when applying for jobs.

Post 04
Culture & Communication

Cross-cultural communication as a professional competency

Having lived and worked across Russia, Israel, and now New Zealand, cross-cultural communication has always been part of my life, but this course gave me a stronger theoretical understanding of it. Previously, I adapted my style intuitively. Through the course material, I learned to interpret cultural differences more deliberately, especially around directness, hierarchy, consultation, and relationship-building. This was immediately useful because it helped explain why communication patterns that worked well in one context could be misread in another. In Israel, a direct style often felt normal and efficient. In New Zealand, however, I have learned that communication tends to be more indirect, more modest, and more consultative. Understanding this has helped me in group work, where I have become more careful about inviting input, checking understanding, and not assuming that silence means agreement. This learning is important for both academic and future professional life because leadership increasingly happens across diverse teams, and technical competence alone is not enough. I plan to continue applying this learning by observing communication norms more carefully, adjusting how I give feedback, and strengthening my ability to lead in multicultural environments with sensitivity and respect.

Post 05
Self-Management

Returning to study — on resilience, adaptation, and self-belief

Returning to formal study after nearly a decade in the workforce, while also being a parent of two young children and adjusting to life in a new country, has been one of the most demanding experiences of my adult life. The self-awareness material in Whetten and Cameron was especially meaningful to me because it gave structure to that experience. I learned that self-management begins with honest recognition of one’s own values, pressures, and behavioural patterns. One important insight for me was realising that continuous growth is a core value, which helped explain why returning to study felt difficult but also necessary. I also learned to recognise how easily I was comparing myself to classmates whose life circumstances were very different from mine. Reframing progress against my own baseline rather than external comparison made a significant difference to my confidence and stress levels. This learning has already been useful because it improved my emotional resilience and made me more realistic and compassionate toward myself. In the future, I will apply it by maintaining habits of reflection, prioritisation, and self-awareness, especially in leadership roles where the ability to manage oneself is closely connected to the ability to manage others well.

Peer Evaluation
Feedback Reflection

What I learnt from my peers — and what I am changing

During a group project this semester, a classmate gave me feedback that was initially difficult to hear. They said that while my contributions were usually thorough and high quality, I sometimes moved ahead with tasks independently without checking in with the group enough first. Their point was that this could leave others uncertain about project direction or feeling that major decisions had already been made. At first, I interpreted this as a misunderstanding because in my previous management roles I had often been rewarded for speed, initiative, and autonomous action. After reflecting on it, however, I recognised the pattern. What had worked in a hierarchical operational environment was not automatically effective in a collaborative academic setting. This feedback influenced my development by making consultation a more explicit part of my practice rather than something I assumed I was already doing well enough. In later group work, I introduced short check-ins before starting major tasks, invited feedback at decision points, and made an effort to acknowledge others’ contributions more publicly. The difference in group dynamics was noticeable: there was more engagement, greater shared ownership, and better overall coordination. The main lesson I take from this is that effective leadership is not defined only by output quality, but also by how you bring people into the process. That is a change I intend to carry into my future professional life.

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